Speaking of payment, social media management pricing is something many agencies and freelancers struggle with. This is especially true for those just starting out. When work is slow and money is short, it's easy to follow the "take whatever you can get" approach. However, for the sake of building a scalable business, you need to strike a balance between taking necessary work and knowing what your time is worth. In calculating how much to charge for social media management and the various factors to consider, here's what you'll learn: How to account for experience when setting your rates Why your target audience might impact how much you charge Using client needs and goals to guide pricing models The importance of understanding what your time is worth How much should you charge for social media management? Average hourly fees can range anywhere from $50-$100+ per hour. Alternatively, monthly retainer and one-time project fees can run upwards of $399-$5, 000 a month per project. Social media management pricing varies based on the client's needs, their business model, your experience, and the breadth of services you offer.
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