The issue with this is that most video ads are clickable. If a user clicks a video ad, the ad will stop while the user goes to the destination website. So when someone clicks a video ad, despite the ad arguably doing its job and creating traffic for the site, it will harm the metric that some advertisers want –% watched. Because of this dichotomy of goals, deals involving pre-rolls should have the desired metrics pre-agreed to ensure both site owner and advertiser are happy with the outcome. Pre-Roll / VOD Advice for Site Owners If you have video or flash game content on your site then we highly recommend you look into providing pre-roll advertising. The CPM for pre-roll ads is generally much higher than other forms of online ad and so could be a comparatively great earner for you. It can be tricky to set up your site to take VOD ads however, especially with regards to making sure you have the ability to provide% viewed metrics. You should therefore preferably have a web-developer you can rely on to set-up your VOD ads.
This ad is short and gets into exactly why you'd need health insurance. Pro tip: Go into private browsing mode while you're viewing videos on YouTube to get a more objective experience. 4. Make it weird The first rule of pre-roll advertising on YouTube: It shouldn't feel like a commercial. The platform was developed so everyday people could upload their own content and share it, so your video should feel native to the platform. Don't be afraid to get weird. Be funny. Show your true brand colors. Make it feel user generated. This ad from Burger King, for example, does a solid job acknowledging that their viewers really don't want to watch an ad. It's conversational (like YouTubers are) and silly, but it still shows off the great deal you can get on fast food. There's a reason that YouTubers who are authentic and quirky have such huge followings: They're relatable. For more tips on how to stay true to YouTube, check out Margot's post here. 5. Write a script to match The easiest way to start writing video scripts is to, well … write.
"Make sure that you include your brand message and call to action early and do it visually so that you don't need 30 seconds to get your point across. Remember, people can exit out after 6 seconds. Make those six seconds count, " Montoya explained. Related Article: 5 Marketing Automation Trends in the Forefront of 2018 Create Compelling Content For many brands, the 6-second window is not enough time to convince your viewers to take action. To make full use of this short window, Caitlin Sweeney, Digital Marketing Coordinator at Englewood CO. -based Clicks and Clients, advised brands to create compelling content for the purpose of brand awareness rather than lead generation. "The content of these ads should clearly present the same goal and strive to engage the audience, " advised Sweeney. "Rather than convince the viewer to buy something, the content should spark an interest in your brand. Compelling content will drive viewers to watch the entire advertisement and continue to further interact with your brand via your website or another channel. "
Still, I think people forget that what makes AdWords so quick at delivering ROI is that you focus on getting people who are ready now. You're just cashing in on previous marketing efforts. It's not necessarily so much that AdWords are incredibly persuasive, it's that people search specific keywords when they're ready to buy. It may have taken them months to get there. Often people first hear about the thing they're going to buy from Facebook or TV or Radio. Other marketing efforts or articles they read help convince them to buy, and then they go search and buy. YouTube pre-roll is at roughly the same funnel level as Facebook advertising. So, consider raising awareness, positioning yourself, and intriguing the prospect. Later, that person may decide to search for you or see your retargeting ad and become a customer. Case Study: Over The Counter Medication One of our clients, whose niche we can't reveal, has engaged in a variety of new digital marketing efforts in the last year, including Facebook ads, retargeting and YouTube pre-roll ads.
Have you seen video ads that display prior to a featured video online? These are pre-roll ads. At TrafficJunky, pre-roll ads yield some of the best results for our advertisers and have high conversion rates. TJ ad network serves over 50 million daily pre-roll ads on premium sites such as Pornhub, YouPorn, Redtube, etc. These ads are compatible with all major video formats and are customizable with clickable CTAs (Call-to-Action). In this blog, you will find useful information for your pre-roll campaigns, so that it gets you an easy start! Overview Sites Specs Behavior VAST FAQ Contact Pre-roll ads nowadays are very common on the Internet and familiar to different audiences. It's also a very promising ad format for advertisers and here is why: According to a Google Ads report in 2018, pre-roll ads are 3 times less likely to be interruptive than banner ads, which makes it much more effective. Trafficjunky pre-roll ads have 5-10% average CTR on PC, and are great for Branding, Retargeting and Performance campaigns.
"A pre-roll ad is a paid, promotional video that plays before user selected content, " said Eli Chmouni, CEO and founder of Scottsdale AZ. -based Surf Media. "Post-roll ads differ in that they play after the selected video and therefore can be less intrusive. " As Shannon Montoya, VP of account services at Lakewood CO. -based Page 1 Solutions, explained, the above advert platforms are influenced by the viewer's activity on the video sharing platform. "Both [pre-roll and post-roll] ads, as well as mid-roll ads, are influenced by the search and user behaviors of the viewer. If the user has visited a certain website or performed a certain online search and then watched a video with ads enabled, that user is more likely to see a pre-roll, mid-roll, or post-roll ad for the business targeting that type of consumer, " Montoya said. On speaking with Rod Holmes, managing partner of Chicago Style SEO, there are three main types of pre-roll ads: Skippable ads - Users can skip the advert after 5 seconds.
Affiliates looking to maximize their conversions should give pre-roll ads a chance. Video is more popular than ever, opening the door to new advertising opportunities. The recent Chrome update and its focus on Google Compliant Ads has left some online marketers quite dumbfounded. Can we really blame them? It's one of the biggest changes in years. Of course there was going to be some confusion as we transition to 2018's new advertising landscape. Even before the update, we suggested moving to pre-roll ads. As you can see in the graph below, searches on how to serve ads in videos have been on the rise over the past decade Video Ad Serving Template & Ads in video searches since 2004 according to Google Trends Video advertising amounted to more than $30 million dollars in revenue in 2017. Here's a revenue forecast from 2016 all the way to 2022: Revenue forecast for video advertising, Statista (March 2018) Pre-roll ads are a huge part of this sustained growth. Today, we'll first define what pre-roll ads are and their advantages & disadvantages.
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How does your video content lead into a conversion? Align your pre-roll video ad with a great user experience that leads to a measurable goal, whether that's lead generation or a purchase. "Branding" is not a good goal for pre-roll video. Pre-Roll Video Advertising That Works One of the most successful pre-roll video ads in YouTube history was a virtually unskippable advertisement by the ASPCA. Although it did involve a threatening death for an adorable puppy, the ad did its job; garnering thousands of dollars in donations for the organization. Burger King had similar success with its self-aware and highly targeted approach to pre-roll video ads. The key is to be clear about your target audience, be clear about your offer and be clear about what will happen afterward. Above all else, be creative. Video ads cannot survive without creativity. Video pre-roll is on the rise. Check out our Solution Brief for details on how to make video advertising work for you!
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