For example: "How To Create Affirmations" as seen in the video below. To fully optimize your video so that both your audience and the YouTube SEO algorithm knows what it's all about, you need to add keywords. Finding the right keywords for your video is pretty easy. Begin by typing a title you have in mind, for example, "How to design a logo" – into the search bar, before taking advantage of the auto-complete feature. Basically, YouTube suggests results that are the most popular search queries based on your keyword. Use the keywords that the search bar brings up and incorporate them into your title – without overloading the title. Nail the description While it's totally okay to add keywords to your description, Backlinko actually did some research on this and found that there is no correlation between keyword-rich descriptions and the rankings for that particular term. This is interesting stuff, but you still need to optimize your description for SEO purposes regardless. Add your main keywords to your description and try to get them in as early and as much as reasonably possible.
If you have, do you notice any patterns about the way the email is formatted? Often, company email addresses follow one or two specific formats. For small companies, it's usually " [email protected] " For larger, it could like " [email protected] " or " [email protected] " Try these common formats and then head over to to test them out. You don't have to send an actual email to test it! This email verification tool actually connects to the mail server and checks whether the mailbox exists or not. This free tool will allow you to test 100 emails a month without making you pay. For example, when I test [email protected], the mailbox isn't verified (because that's not my email). However, when I just use my first name, the email is mailbox is confirmed. Hack 3: is one of my team's favorite tools for automating the above process. Like, this tool allows you to find 100 email addresses a month without paying. It has a handy extension that makes the research even more seamless. Once you download the extension, the little orange dog icon will appear in the upper corner of your browser.
If it is an email associated with a LinkedIn Account, the sidebar will automatically appear with the persons contact information, LinkedIn and other social profiles, and profile picture. This tool is especially useful if you have already verified an email address, and want to make sure you're contacting the correct person. For example, if two people share the same first name and work at the same organization, you may wish to contact one, but in fact have the wrong email. Hack 5: Clearbit Just like the LinkedIn Sales Navigator extension, the Clearbit extension works directly within Gmail. First you have to download the extension, refresh your Gmail, and follow the instructions to connect Clearbit to your account. After that, you can begin using Clearbit to find email addresses. Clearbit is very user friendly. Just click the icon in the upper right hand corner. Once there, search any company name. For example, type in my company, Fractl. What should come up is a list of employees within our organization and their job titles.
When you're on the company or publisher page of the person you're trying to reach, you can hit this extension and type in the name of the person you're hoping to contact. The extension will automatically create the most likely email format based on other emails that are listed with the organization. For example, if I was looking for this writer, easily and quickly finds the most common email format for her. Sometimes, the email is verified for you, and other times it's not. If it's not, head over to to test it out. Hack 4: LinkedIn Sales Navigator Once upon a time, the hottest Gmail plugin out there was Rapportive. It allowed you to test emails right in your inbox and if they existed, you would see their social profiles. Rapportive was acquired by LinkedIn and now exists as " LinkedIn Sales Navigator ". Here's how you can use it to find emails. Once you've downloaded the extension for Gmail open up a new draft. Type in the email you want to test. If the email isn't associated with a LinkedIn account, the sidebar will read "Sorry, we couldn't find a matching LinkedIn profile for this email address. "
Hack 1: Use Twitter Advanced Search Did you know that journalists are the most verified profession on Twitter? At Fractl, our outreach team contacts upwards of 100 journalists a day. While some journalists are harder-to-reach than others, many will include their email address on their Twitter bio. If their email isn't hiding in their Twitter bio, there is still another way you can use Twitter to determine their email. Rather than outright tweeting at the person and asking for their email, you can see if they've already been asked. You can use Twitter's advanced search to find the last time your contact responded to this request. Search for the terms (at) (dot) in "All these words" under the 'Words" section Enter their Twitter handle in "From these accounts" under the "People" section. If, at any time, the journalist shared their email with someone in a Tweet, you will be able to find it this way. Hack 2: Determine their company's email format Have your reached out to another person at this company or publisher before?
They've added their logo to the top right of each thumbnail, and they've added funky speech bubbles and colorful graphics to jazz their thumbnails up. If you think this type of thing is beyond you, there are plenty of tools to help you out. Design Wizard, for example, helps you to redesign – and crucially resize – your images, while Pik Wizard is stuffed with lots of professional images that will ensure your thumbnails stand out. Conclusion All in all, YouTube SEO isn't rocket science and there's no need to let it take away from your enjoyment of making videos. As long as you produce great video content and follow our guidelines in this article, there's every chance that your video marketing campaign will start working its magic for you.
You need to up your YouTube optimization game when you've got awesome video content but poor traffic. In case you haven't heard, video marketing has been experiencing a near-meteoric rise over the last few years. Online video has now overtaken television as the preferred medium for watching videos, while around five billion videos are watched on YouTube each day. It's important to note that simply having great content isn't enough. To make sure your videos are seen by more people and easy to discover, you have to optimize them. This is where SEO comes in. The good news is that YouTube is already the second biggest search engine in the world, which means you can be sure that your audience will find you if you do the right things. In this article, we're going to give you some of our tried and tested tips on how to optimize your video marketing strategy on YouTube. Title your video with keywords Your title is essentially what makes people want to click your video. It has to be brief, direct, compelling and it has to let your viewers know exactly what the video is all about.
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