You will need to compete with a lot of other booths for attendee's attention, so sectioning off your booth can go a long way in minimizing distraction. But you don't need to case visitors in to make the experience more private! Even more open structures can do the trick. UTC Aerospace Systems' booth combines the best of both worlds: an enclosed environment that is still open and roomy. 8. Long Lines and Panels Long, flowing lines instantly draw eyes towards them. By swooping and stacking lines to create the structure of your trade show booth, you'll create a booth experience that is dynamic yet simple, delineated yet open. Varian Medical Systems uses long lines to transform what would otherwise be a very safe, traditional trade show booth into a sophisticated and modern space. One of the great advantages of using long lines to structure and decorate your trade show booth is the aesthetic versatility. An otherwise corporate or stuffy booth looks immediately more chic after introducing some dynamic panels, and simple structures become infinitely more interesting when stacked.
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A few ideas for excellent set-ups of a trade show booth for your next show are: Peninsula Exhibits: This style of showcase is fantastic when you're at the end of an aisle at your event. Peninsula exhibits have traffic on three sides and share a wall or have one side closed off. A pipe and drape kit for this exhibit would create a sense of inclusivity to this style of setup. Island Exhibits: Island exhibits are stand alone exhibit solutions at trade shows. They offer a full access to your clientele from all sides of your trade show booths. Using a portable trade show booth for this style of setup would allow for ease of setup time. Custom Modular Exhibits: Modular exhibits sit anywhere on a trade show floor! They incorporate pop up display properties and allow for good portability. These setups offer less time to the setup process and get you talking with your client faster. Double-Deck Exhibits: If you really want to stand out against the crowd, a double deck exhibit is the royal treatment!
5. Repurposed Vintage Vehicles Is your brand old-school cool? By repurposing a vintage vehicle to use at your next trade show booth, your brand will give off good vibrations. Whether an old camper, a VW-bus, an Italian sports car, or a vintage pick-up, this nostalgic aesthetic will make attendees long for the open road. The imagery associated with roadtrips and classic cars can be a powerful message for branding! Alice + Olivia uses a vintage pick up filled with flowers to emphasize their rustic yet feminine aesthetic. Vintage vehicles are also a versatile trade show booth design option. You can opt to either use the vehicle purely decoratively by simply parking it in your booth, or to use it as a functional space. By renovating the interior, you can transform a vintage vehicle into a dynamic part of your booth. The Normal Brand renovated a camper to create an experiential shopping/camping experience for this booth. 6. Overhead Hangings If your allotted booth assignment is smaller that you'd hoped, your trade show booth design will have to maximize space and employ a few optical tricks to keep things from feeling cramped.
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